As you choose your initial targeting, think about the type of people who might be ready to buy your product, sign up to learn more about your business, or visit your website.Check the box for Include Google search partners, if you’d like your ads to appear on additional search engines beyond Google.

1. If you uncheck this box, your ads will show on Google search pages in the Search Network, but not search partners.
2. Check the box for Display Network to extend your reach beyond search results to other sites.
   • Most of your ads will likely appear on searches, but if there’s an opportunity to effectively show your ads on other sites, Google will take it. Learn more About Display ads and the Google Display Network.
3. You can choose Location options to refine your targeting by the relationship that people have with the locations you selected.
   • For example, this setting may be helpful if you’re marketing an event in Austin, Texas that’s mostly attended by people from out of town. In this case, you might select People searching for your targeted locations.
4. Select the geographic locations where your ads will appear or places you’d like to exclude. Learn how to target ads to geographic locations.
   • Exclusions can be helpful if you’re targeting a larger area and want to avoid a location within it. For example, you may want to target all of the United States, except a certain state or city.
   • If your location targeting is too narrow and your predicted clicks is 0, you’ll receive an alert to expand your location targeting.
5. Enter the languages you’d like to target. The ads and keywords you’ll create should be in the languages you select here. Learn more About language targeting.
6. You can add audiences to your targeting based on demographics, interests, online activity, and remarketing. Learn more About audience targeting.
   • Click Browse for options that may be relevant to your goals.