老朋友，润声应重点调查“具体产品＋printing／manufacturer＋China”这类词，同时调查不带 China 的定制印刷词。
我查了面向美国市场的印刷服务页面：实际使用的表达包括 book printing in China、custom book printing、children’s book printing、board book printing、pop-up book printing。例如美国 PrintNinja 的儿童书业务，就采用中国工厂生产、交付美国客户的模式。Save 30-40% — QinPrinting
book printing
custom book printing
book printing company
book printing services
book manufacturer
book printing China
offset book printing
bulk book printing
wholesale book printing
book printing quote
重点观察：
客户常用的是printing company、printers，还是manufacturer？
bulk、custom、China等表达是否出现相关需求？
建议词里有多少是本地快印、单本印刷、按需印刷？
哪些词可以进一步归入精装、平装、儿童书等系列？
注意区分：
wholesale book printing通常在谈印刷服务；wholesale books往往在找已经出版的成品书。
2. 立体书：建议深入调查
pop up book printing
pop up book manufacturer
custom pop up book printing
pop up book printing company
pop up book printing services
pop up book printing China
children's pop up book printing
pop up book production
pop up book printing cost
pop up book printing quote
hardcover book printing
hardback book printing
custom hardcover book printing
hardcover book printing company
hardcover book printing services
hardcover book manufacturer
hardcover book printing China
bulk hardcover book printing
hardcover book printing cost
hardcover book printing quote
paperback book printing
softcover book printing
custom paperback book printing
paperback book manufacturer
paperback book printing company
softcover book printing services
paperback book printing China
bulk paperback book printing
paperback book printing cost
paperback book printing quote
重点记录：
是否有bulk、offset、China等相关建议？
是否混入大量单本、个人急单或本地服务需求？
哪些词明确指向出版社或批量项目？
作者、自出版客户也可能有符合起订量的批量订单，应该根据项目规格判断。
5. 儿童图书与绘本：按买家用途调查
children's book printing
children's book printers
custom children's book printing
children's book printing company
children's book printing China
picture book printing
custom picture book printing
picture book printers
children's hardcover book printing
children's paperback book printing
这组需要特别区分：
搜索词
可能需求
children’s book printing
委托印刷儿童图书
children’s book publishers
寻找出版社或出版服务
children’s books wholesale
批发成品儿童书
children’s books for sale
购买成品书
custom picture book printing
定制绘本印刷
后面几种需求可以作为观察对象，不能直接与定制印刷混在一起。
6. 板纸书：确认工艺后调查
board book printing
custom board book printing
board book manufacturer
board book printing company
board book printing services
board book printing China
baby board book printing
toddler board book printing
board book printing cost
board book printing quote
textbook printing；textbook printers；educational book printing；workbook printing；custom workbook printing；student workbook printing
培训与说明手册
training manual printing；instruction manual printing
涂色书、活动书
coloring book printing；colouring book printing；custom coloring book printing；activity book printing；children’s activity book printing；puzzle book printing
艺术书、摄影书、画册
art book printing；coffee table book printing；photography book printing；photo book printing；bulk photo book printing；museum catalog printing
漫画、图像小说
comic book printing；comic book printers；graphic novel printing；graphic novel printers；manga book printing；comic book printing China
perfect bound book printing；case bound book printing；sewn book printing；layflat book printing；saddle stitch book printing；spiral bound book printing；wire o book printing
这里有几类容易误判：
photo book printing可能有较多个性化相册、一本定制需求。
brochure printing可能混入本地快速交付需求。
workbook单独使用，可能指练习内容或电子表格。
book binding可能指修复旧书、论文装订或单独装订服务。
coloring/colouring、catalog/catalogue是拼写变体，需要标记。
五、第三轮研究文创及特殊产品，先确认能力
系列
可研究的表达
先核实什么
翻翻书、抽拉书
lift the flap book printing；pull tab book printing；movable book printing；die cut book printing
结构、模切、活动件、装配与打样
触感书、发声书
touch and feel book manufacturer；sound book manufacturer；custom sound books
触感材料、电子模块及组装能力
布书、洗澡书
cloth book manufacturer；fabric book manufacturer；bath book manufacturer
