Step 1 of 3: Get started with website conversion data sources

To measure conversions on your website, Google Ads will need access to data from your website. After you’ve entered your website domain, you can add your website data source:

1. Navigate to Summary within the Goals menu.
2. Select + Create conversion action.
   • Note: If this option is unavailable, proceed directly to entering your website data source in step 2.
3. Select Edit data sources for “Conversions on a website”.
4. Enter your website domain you want to measure conversions on.
5. Select Scan to find the best way to connect.

Note: The scan will detect if you have a Google tag or Google Analytics property available. You can select both if you want to create conversions directly from your Google tag and reuse events from your Google Analytics account. If there is no Google tag detected, you will have the opportunity to set up a tag at the end of the conversion setup process.

If a Google tag or a linked Google Analytics property is detected

1. Your website is already set up to measure conversions. Select Done.