老朋友，我建议先用 “中国印厂直采＋服务出版社＋按规格报价” 作为主创意，突出润声能承接的产品，并引导客户提交具体印刷需求。

下面5组英文文案已检查长度：标题不超过30字符，描述不超过90字符，包含空格与标点。 Google会组合展示这些素材，顺序不固定。Google Ads Help

1. 中国印厂直采：最适合这条关键词，建议首先测试。

Headlines

China Book Printing Services
Factory Direct Book Printing
Book Printing for Publishers
Hardcover & Paperback Books
Get a Book Printing Quote
Runsheng Printing

Descriptions

Custom hardcover and paperback books for publishers and businesses. Send your specs.

Tell us your size, page count, binding and quantity. Request a tailored printing quote.

这组直接回答客户关心的三个问题：在哪里印、能印什么、如何询价。

2. 出版社与品牌采购：突出B2B合作对象。

Headlines

Book Printing for Publishers
Custom Books for Your Brand
Plan Your Next Book Print Run

Descriptions

Printing for publishers, education companies and book brands. Discuss your next print run.

Send your book specifications to Runsheng. Discuss printing for your next project.

适合吸引出版社、教育出版公司和拥有自有图书产品的品牌。

3. 精装书与工艺定制：适合画册、艺术书及高品质图文书。

Headlines

Custom Hardcover Book Printing
Bring Your Book Design to Life
Paper, Binding & Cover Options

Descriptions

Create custom hardcover books with your choice of paper, binding and cover finish.

Share your book specifications and preferred finishes. Get a quote for your project.

这组可以配合精装书实拍，展示封面、纸张、装订和细节工艺。

4. 教材与教辅：突出润声的教育出版产品。

Headlines

Textbook Printing in China
School Books for Publishers
Request a Textbook Print Quote

Descriptions

Custom printing for textbooks, workbooks and educational books. Discuss your print run.

Send your page count, paper, size and quantity. Request a quote for your school books.

适合教育出版社、教材供应商和教育品牌。

5. 立体书：突出润声有辨识度的产品能力。

Headlines

Custom Pop-Up Book Printing
Turn Paper Into a Story
Pop-Up Books for Publishers

Descriptions

Turn your pop-up book project into a printed product. Share your design and requirements.

Custom pop-up book printing in China for publishers and brands. Discuss your project.

这一组很适合配合你们已经拍好的立体书视频，让客户直观看到成品效果。

投放上，我建议 china book printing services 先测试第1、2组；精装、教材、立体书创意配合对应关键词和产品页面。落地页的询价表单可以收集 尺寸、页数、数量、纸张、装订方式和交货国家，方便外贸负责人接到询盘后及时报价。

建议显示路径可以用：book-printing / get-quote。